This engaging webinar is perfect for parish and town councils looking to maximise the potential of their website for both functionality and community engagement. You’ll discover how to make your website a dynamic tool that not only provides essential information but also fosters a sense of connection and involvement with your local community. Learn strategies and practical tips for boosting interaction, improving communication and messaging, and using your website as a platform for meaningful engagement.
Key Takeaways:
• Maximising Website Functionality: Tips for enhancing the usability and efficiency of your website, making it a go-to resource for residents.
• Community Engagement Tools: How to incorporate surveys, polls, event registrations, and other interactive features that invite public participation.
• Effective Communication Strategies: Best practices for using your website to share council news, updates, and key information in a clear and engaging way.
• Building an Online Community: Creating space for feedback, discussion forums, and community input to encourage more active involvement.
• Promoting Events and Local Initiatives: Techniques for using the website to highlight events, projects, and opportunities for residents to get involved.
• Tracking Engagement: How to analyse visitor data to understand how people are using the site and adjust your content to improve engagement.
By the end of this webinar, you’ll have actionable things you can do to optimise your council’s website and use it as a powerful tool for creating stronger connections with your community.
Running time: 1 hr + question time.
Trainer: Mark Tomkins, Founder of Aubergine, the parish & town council website expert company specialising in building and managing accessible and compliant websites for public sector. Mark is a parish councillor of 15 years in his private life and also ILCA trained. Supporting 500+ parish & town councils with their website and online training, Mark is an experienced trainer and will provide an engaging and practical session with useful advice and tips to take away to improve your council’s website and understanding of best practice.
You can access the recording of the event by emailing simon@ – the recording will be kept on file for one year.
(This event took place on Monday 30th June 2025)